Privacy Policy

Last updated: June 11, 2026

Who we are

Opening Doors for Students ("Opening Doors," "we," "us," "our") is an academic and career planning platform owned and operated by School Perceptions, LLC, PO Box 607, Slinger, Wisconsin 53086. This Privacy Policy applies to the Opening Doors website at openingdoors4students.com and the Opening Doors mobile app (together, the "Service"). It explains what information we collect, how we use it, who can see it, and the choices and rights available to students, parents, and school districts.

Our role: a school service provider

Basically: your school district is in charge of student data; we hold and process it on the district's behalf.

Opening Doors is licensed by school districts and used at school under district supervision. With respect to student information, the school district is the controller and owner of the data, and Opening Doors acts as a "school official" with a legitimate educational interest under the Family Educational Rights and Privacy Act (FERPA), performing a service the district would otherwise perform itself. In that role we:

• use student education records only to provide the contracted service, under the district's direction and control;
• do not re-disclose student personal information except as FERPA permits or as the district authorizes;
• support the district in honoring parent and eligible-student rights to access and correct records; and
• return or securely destroy student data at the district's direction or when the district's agreement ends.

Student records remain the property of the school district. We claim no ownership of student data.

Student accounts come from schools (children under 13)

Basically: students don't sign themselves up; the school does, and the school provides any consent the law requires.

Students cannot create their own Opening Doors accounts. Accounts are created and managed by the student's school district. For students under 13, we rely on the school to provide consent under the Children's Online Privacy Protection Act (COPPA), acting as the agent of the parent. Consistent with COPPA's school-authorization provision, we confirm that:

• the school has authorized the collection of the student's personal information for a school-directed educational purpose;
• the information is used and disclosed only for that educational purpose — never for advertising, marketing, profiling, or any other commercial purpose; and
• the school (and, through the school, the parent) may review the student's information and request that we delete it and stop collecting it.

We bear full responsibility for our own COPPA obligations and do not shift them to schools.

What information we collect

• Account information provided by the school district: student name, school email address, school, and grade level.
• Demographic information provided by the district (where the district chooses to provide it): such as grade, and any program indicators the district uses for its planning and state reporting.
• Activity on the platform: survey responses, career interests and matches, saved colleges, course and pathway plans, event and opportunity sign-ups, documents the student or district uploads, and messages exchanged with school staff through the platform.
• Technical information: sign-in records and basic device and browser logs (such as IP address and app version) used for security, troubleshooting, and keeping the Service working.

What we do not collect: we do not collect precise geolocation, your device contacts, your photos or camera roll, microphone audio, or advertising identifiers. For student or unknown-age users, the app does not collect or transmit persistent device identifiers such as the Android Advertising ID (AAID), IMEI, MAC address, or SIM/serial numbers, and serves no behavioral advertising. The mobile app collects the same information as the website, nothing more.

How we use information

• To provide the platform: matching students with careers, colleges, courses, and opportunities, and keeping a record of their academic and career planning.
• To give school staff the readiness insights and planning records the district licensed Opening Doors to provide, including state and district compliance reporting.
• To communicate with students and staff about their use of the Service (for example, account and activity notifications within the platform).
• To keep the Service secure, diagnose problems, and improve how the educational features work.

What we will never do

Who can see student information

• The student's school district: teachers, counselors, and administrators see student planning information as part of providing academic and career planning.
• Parents and guardians: districts may enable family access to parts of the platform; each district decides what families can see.
• Business and community partners: partners post opportunities and events. They see student information only when a student chooses to sign up for their opportunity, and only the information needed to run it.
• Service providers (sub-processors): we use a limited set of vetted providers (such as hosting and infrastructure) that work on our behalf. They are bound by written contracts to use information only to provide their service to us, to protect it to a standard no less protective than ours, and not to re-disclose it.
• Legal and safety disclosures: we may disclose information when required by law — such as in response to a valid subpoena, court order, or legal process — or where necessary to protect the safety, rights, or property of students, the public, the district, or Opening Doors.

We do not share student information with anyone else except as required by law or as the district directs.

Cookies and tracking technologies

We use cookies and similar technologies that are strictly necessary to run the Service — for example, to keep a signed-in student securely logged in and to remember basic settings. We do not use advertising or cross-site behavioral-tracking cookies in the student-facing Service. Because reliable industry standards for "Do Not Track" browser signals have not been established, our Service does not currently respond to them. You can control or delete cookies through your browser settings, though some features may not work without the necessary cookies.

How we protect information

We use reasonable administrative, technical, and physical safeguards to protect student information, including encryption of data in transit, encryption of account passwords at rest, access controls that limit data to those who need it to do their jobs, and logging of account activity for security review. No method of transmission or storage is perfectly secure, and we cannot guarantee absolute security; however, protecting student data is central to how we build and operate the Service.

Data breach notification

If we discover a security breach that compromises student personal information, we will promptly investigate, take steps to contain and remediate it, and notify the affected school district(s) without undue delay, consistent with applicable law. We will provide the district the information it needs to meet its own notification obligations to parents and students, including the nature of the incident and the categories of information involved, to the extent known. The district, as the controller of the records, leads notification to affected families.

Data retention and deletion

We retain student information for as long as the district directs us to as its service provider, and as needed to provide the Service. Districts may request correction or deletion of student records at any time. When a district's agreement ends, we delete or return student data according to the district's instructions. We may retain limited information where necessary to comply with legal obligations, resolve disputes, and enforce our agreements; deidentified or aggregated data that can no longer reasonably identify a student may be retained for analytics and to improve the Service.

Parents, guardians, and student rights

Because the school district controls student education records, requests to review, correct, or delete a student's information should start with the school district, which can direct us to act. This reflects rights under FERPA, the Wisconsin pupil-records law (Wis. Stat. § 118.125), and similar state laws. If your district has enabled family access, you can also explore parts of the platform directly. We are always glad to help a district respond to a family's request.

Business transfers

If Opening Doors or School Perceptions is involved in a merger, acquisition, financing, or sale of assets, student information may be transferred as part of that transaction only to a successor that agrees to honor commitments at least as protective as those in this policy. We will notify districts of any such change and of the choices they may have regarding student information.

The laws and commitments we follow

We design Opening Doors to comply with the privacy laws that apply to student data, including:

• the Family Educational Rights and Privacy Act (FERPA);
• the Children's Online Privacy Protection Act (COPPA), including its school-authorization provision;
• the Wisconsin pupil records law (Wis. Stat. § 118.125);
• state student-data-privacy laws applicable to the districts we serve, such as California's SOPIPA and AB 1584 (Educ. Code § 49073.1) and New York Education Law § 2-d; and
• the principles of the industry Student Privacy Pledge — including using student data only for authorized educational purposes, not selling it, not using it for behavioral advertising, maintaining a comprehensive security program, and binding our service providers to the same protections.

We also follow our service agreements (and any data privacy agreement) with each district, which control if they provide greater protection than this policy.

Mobile app and app stores

Our disclosures here are consistent with the information we provide in the Google Play Data Safety section and the Apple App Store privacy details. The app is intended for use by students through their school and does not include third-party advertising or third-party advertising analytics.

Changes to this policy

If we make meaningful changes to this policy, we will update this page, revise the "Last updated" date above, and notify district administrators. For material changes affecting how we handle student personal information, we will provide advance notice to districts.

Contact us

To ask a question about this policy, or to submit a request to access, correct, or delete student information (which we will coordinate with your school district), contact:

School Perceptions, LLC
PO Box 607, Slinger, Wisconsin 53086
(262) 644-4300
info@openingdoors4students.com